--- title: "The 90 Day Sale Guarantee | North Dallas Listing Strategy | Raven Mok" description: "A data-backed North Dallas pricing method with a written 90 day guarantee. Sold at the agreed price in 90 days, or the listing fee goes to zero." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Person", "name": "Raven Mok", "jobTitle": "Real Estate Advisor & Former CPA", "description": "Raven Mok is a licensed Texas real estate agent and former CPA serving North Dallas. She founded Raven Home Co. under eXp Realty DFW and holds the CLHMS luxury designation. Fluent in English and Vietnamese.", "url": "https://ravenmok.com/", "image": "https://ravenmok.com/raven-mok-og.jpg", "worksFor": { "@type": "Organization", "name": "eXp Realty", "url": "https://www.exprealty.com/" }, "memberOf": { "@type": "Organization", "name": "Raven Home Co", "url": "https://ravenmok.com/" }, "hasCredential": [ { "@type": "EducationalOccupationalCredential", "name": "Texas Real Estate License", "credentialCategory": "license", "recognizedBy": { "@type": "Organization", "name": "Texas Real Estate Commission (TREC)" }, "identifier": "0748093" }, { "@type": "EducationalOccupationalCredential", "name": "Certified Luxury Home Marketing Specialist (CLHMS)", "credentialCategory": "certification" } ], "alumniOf": { "@type": "Organization", "name": "PricewaterhouseCoopers (PwC)", "url": "https://www.pwc.com" }, "award": [ "RealTrends Top 1,000 Agents Nationally", "WSJ Top 1% Real Estate Agent", "Coldwell Banker 30 Under 30 (2021)", "2x eXp ICON Award" ], "knowsLanguage": [ "en", "vi" ], "areaServed": [ "Prosper, TX", "Celina, TX", "Frisco, TX", "McKinney, TX", "Allen, TX", "Plano, TX", "North Dallas, TX" ], "contactPoint": { "@type": "ContactPoint", "telephone": "+1-408-234-9393", "email": "raven@ravenmok.com", "contactType": "customer service" }, "sameAs": [ "https://www.linkedin.com/in/ravenmokrealtor", "https://www.instagram.com/ravenhomeco/", "https://www.facebook.com/RavenHomeCo/", "https://www.zillow.com/profile/RavenMok", "https://www.har.com/ravenmokrealtor", "https://ravenmok.com" ] }, { "@context": "https://schema.org", "@type": [ "RealEstateAgent", "LocalBusiness" ], "name": "Raven Home Co", "alternateName": "Raven Mok Real Estate", "description": "Raven Home Co. is a boutique real estate advisory team founded by Raven Mok, former CPA, operating under eXp Realty in Dallas-Fort Worth. Specializing in wealth strategy, new construction, relocation, and strategic home sales across North Dallas.", "url": "https://ravenmok.com/", "telephone": "+1-408-234-9393", "email": "raven@ravenmok.com", "founder": { "@type": "Person", "name": "Raven Mok" }, "address": { "@type": "PostalAddress", "addressLocality": "Prosper", "addressRegion": "TX", "addressCountry": "US" }, "areaServed": [ "Prosper, TX", "Celina, TX", "Frisco, TX", "McKinney, TX", "Allen, TX", "Plano, TX", "North Dallas, TX", "Dallas-Fort Worth, TX" ], "slogan": "Strategy First. Results Always.", "priceRange": "$$$", "knowsLanguage": [ "en", "vi" ], "sameAs": [ "https://www.facebook.com/RavenHomeCo/", "https://www.instagram.com/ravenhomeco/", "https://ravenmok.com" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Who is Raven Mok?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Mok is a licensed Texas real estate advisor and former Certified Public Accountant (CPA) serving the Dallas-Fort Worth metroplex. She founded Raven Home Co. under eXp Realty DFW and brings a CPA's financial training to every real estate decision, with prior experience at PricewaterhouseCoopers. She is fluent in English and Vietnamese and serves clients across Prosper, Celina, Frisco, McKinney, Allen, and North Dallas." } }, { "@type": "Question", "name": "What is Raven Home Co?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Home Co. is a boutique real estate advisory team founded by Raven Mok, former CPA, operating under eXp Realty in the Dallas-Fort Worth metroplex. The team specializes in wealth strategy, new construction guidance, relocation services, and strategic home selling across North DFW." } }, { "@type": "Question", "name": "What areas does Raven Mok serve?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Mok serves the Dallas-Fort Worth metroplex with primary focus on Prosper, Celina, Frisco, McKinney, Allen, Plano, and the greater North Dallas corridor in Texas." } }, { "@type": "Question", "name": "What makes Raven Mok different from other Dallas real estate agents?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Mok holds an active Texas real estate license and is a former Certified Public Accountant (CPA), with prior experience at PricewaterhouseCoopers. This dual expertise allows her to analyze the full financial and tax implications of real estate decisions. She is a 2x eXp ICON Award recipient." } }, { "@type": "Question", "name": "Does Raven Mok speak Vietnamese?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Raven Mok is Vietnamese-American and fluent in both English and Vietnamese. She serves the Vietnamese community in Dallas-Fort Worth alongside clients of all backgrounds." } }, { "@type": "Question", "name": "How can I contact Raven Mok?", "acceptedAnswer": { "@type": "Answer", "text": "You can reach Raven Mok at raven@ravenmok.com or by phone at 408-234-9393. Book a consultation at ravenmok.com." } } ] } ] --- [![Raven Home Co. logo — North Dallas real estate advisory led by Raven Mok](/assets/raven-logo-CjGIhzkk.png)](/)[Chat with us](/contact) [Meet Raven](/about) Services [Cities](/cities)[Relocate](/relocate) Neighborhoods More [![Raven Home Co. logo — North Dallas real estate advisory led by Raven Mok](/assets/raven-logo-CjGIhzkk.png)](/) [AI](/lighthaus) [Chat with us](/contact) ![North Dallas luxury home exterior at dusk](/assets/hero-main-njmvY6xR.jpg) Pricing Strategy # Expired Listings Are Almost Never Bad _Houses_. They are good houses priced on hope. The market does not negotiate with hope, it just goes quiet. Here is the pricing method that gets a North Dallas home sold in 90 days, and what happens if it does not. The Cost Of Five Percent ## What Actually Happens When You _Overprice_ By 5 Percent 1. Days 1 to 10 Your best buyers see it first and pass. This window never comes back. The people most likely to pay the most saw it while it was overpriced. 2. Days 11 to 30 Showings slow. Agents stop suggesting it. Your listing becomes the comp that makes the neighbor's house look like a deal. 3. Days 31 to 60 The first price cut. Buyers now read the cut as a signal that something is wrong with the house. 4. Days 61 and beyond You sell below where correct pricing would have landed, after carrying the house for two extra months. Overpricing does not cost you time. It costs you money, and then it costs you time. ![North Dallas home photographed at twilight with the front lights on](/assets/exterior-twilight-BUnnKxLL.jpg) Every one of these four windows happens to a good house. Price is what decides which window it sells in. The Method ## The Market Has Already Told Us What It Will _Pay_ The right price is not set by the agent and it is not set by the seller. It is set by the market, and the market has already told us what it will pay. I pull live NTREIS data and build your price off 5 active, 5 pending, and 5 sold comparables in your immediate area, then adjust for your home's actual condition and features. Actives tell you your competition. Pendings tell you what buyers accepted this month. Solds tell you what appraisers will support. I read this data the way a former CPA reads a set of books, because that is what I was before this. ![Open dining and living room in a North Dallas home prepared for listing photos](/assets/hero-dining-living-hq-B8da12yG.jpg) Condition adjustments are made on rooms like this one, not on a spreadsheet average. Sample comparable set Active comp, 1,200 ft away $615,000 Active Active comp, same street $599,000 Active Pending comp, adjacent block $585,000 Pending Pending comp, same floor plan $578,000 Pending Sold comp, closed last month $566,000 Sold Suggested list range $575,000 to $595,000 Estimated 18 to 28 days on market Illustrative example. Your range is built from live comparables on your address. The Guarantee ## Sold in 90 days at the agreed price, or my listing fee goes to _zero_. We agree on a list price backed by the data above, and a marketing plan. If your home has not sold within 90 days on market at that agreed price, and you have followed the pricing and access plan we set together, I waive my listing side commission entirely. You still owe the buyer side and your closing costs. This is in writing before you sign, not a slogan. What this requires from you - 1 The home is priced at the agreed number. - 2 Showings are accessible with reasonable notice. - 3 Agreed prep items are completed before launch. Terms provided in writing in the listing agreement. Guarantee void if list price is raised or access is materially restricted. Sellers On Pricing ## What Sellers Say > We had three offers in 48 hours. She knew exactly how to price it and when to list. David & Sarah Chen Light Farms > I was nervous about selling after 20 years. Raven handled everything with such grace and professionalism. Margaret Williams Craig Ranch > The level of market analysis and financial transparency was unlike anything we'd experienced. Raven doesn't just sell homes, she builds wealth. David & Jennifer L. Luxury Home Buyers [Read more client reviews](/testimonials) ![Raven Mok, North Dallas real estate agent with eXp Realty](/assets/raven-portrait-XAM9lWve.jpg) Why I Put It In Writing I am willing to put my fee at risk because the price is built from data I can defend, not a number chosen to win the listing appointment. If I am wrong about your range, I should be the one who pays for it, not you. Raven Mok Active eXp Realty DFW | CLHMS | Former CPA ## See Your Number Before You Commit To _Anything_ The pricing analysis is free and it is yours whether you list with me or not. If you want the wider picture on fees and net proceeds, the [seller strategy breakdown](/seller-strategy) covers it. [Get My Pricing Analysis](/home-valuation) [Or book a 30 minute call instead](/meeting) One Number Changes Everything ## Start With The _Number_ Every decision a seller makes runs through one figure: what the market will actually pay for your house right now. Put in your address and I will send back a real value range built from live comparable sales, not an algorithm. Property addressGet My Value Range Active eXp Realty DFW | CLHMS | Former CPA ### Market Insights & Investment Updates Receive quarterly market analysis and exclusive off-market opportunities Subscribe #### Contact ![Raven Home Co. logo — North Dallas real estate advisory led by Raven Mok](/assets/raven-logo-CjGIhzkk.png) Strategic Real Estate Advisor [408-234-9393](tel:4082349393)[raven@ravenmok.com](mailto:raven@ravenmok.com) Serving Prosper, Celina, Frisco, McKinney & North Texas #### Navigate - [Home](/) - [About Raven](/about) - [Home Valuation](/home-valuation) - [Sell As-Is For Cash](/cash-offer) - [90 Day Sale Guarantee](/90-day-guarantee) - [Listing Marketing Plan](/marketing-plan) - [Rate Buydown For Buyers](/buydown) - [14 Day Home Prep Plan](/resources/prep-your-home) - [Renovation ROI](/resources/remodel-roi) - [Maintenance Checklist](/resources/home-maintenance-checklist) - [All Neighborhoods](/neighborhoods) - [Wealth Tools](/wealth-tools) - [Book Strategy Call](/contact) #### Neighborhoods - [Windsong Ranch](/neighborhoods/windsong-ranch) - [The Fields](/neighborhoods/the-fields) - [Mustang Lakes](/neighborhoods/mustang-lakes) - [Star Trail](/neighborhoods/star-trail) - [Light Farms](/neighborhoods/light-farms) - [View All →](/neighborhoods) #### Resources - [Rental ROI Guide](/guides/north-dallas-rental-roi) - [1031 Exchange](/guides/north-dallas-1031-exchange) - [Investor Advisory](/north-dallas-real-estate-advisor) - [Home-Buyer Roadmap](/resources/home-buyer-roadmap) - [Investment 101](/resources/investment-metrics) - [View All →](/resources) [](https://www.facebook.com/RavenHomeCo/)[](https://instagram.com/ravenmok.realtor)[](https://linkedin.com/in/RavenHomeCo)[](https://youtube.com/@RavenHomeCo)[](https://tiktok.com/@RavenHomeCo) The data relating to real estate for sale on this website comes in part from the Internet Data Exchange (IDX) program of the Multiple Listing Service. Real estate listings held by brokerage firms other than Raven Home Co. are marked with the IDX logo. Information is deemed reliable but not guaranteed. \= Equal Housing Opportunity All real estate advertised herein is subject to the Federal Fair Housing Act, which makes it illegal to advertise any preference, limitation, or discrimination. NAR Member Texas Realtors MLS Member Also by Raven: [Lois Head Spa](https://www.loisheadspa.com)· [LighthausAI](https://stan.store/LighthausAI) © 2026 Raven Home Co. All Rights Reserved. [Privacy Policy](/privacy)[Terms of Service](/terms)[Accessibility](/accessibility) TX License #0748093 **Disclaimer:** The information provided on this website is for general informational purposes only and does not constitute financial, investment, or legal advice. All property information, pricing, and availability are subject to change without notice. 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