"I stopped manually building city guides one by one. As a mom I don't have that luxury. These prompts changed everything." — Raven Mok, CPA · Realtor · Founder
This manual gives you the exact prompts to research, build, and launch authority-based real estate websites using AI — specifically Perplexity for deep research, Gamma for visual assets and pitch decks, Claude for strategy, and Lovable for building the actual website.
The goal is simple: move from "I'm an agent" to "I am the local expert." These prompts are the engine behind that shift.
The Core Principle: Get it out of your head and into a Google Doc. That doc becomes your Lovable prompt. It doesn’t have to be perfect — it just has to exist.
You only need five tools. Each one has a specific job.
Complete this checklist before opening Perplexity, Gamma, or Lovable. Skipping this step burns credits and time.
PRO-TIP: Build your framework and Google Doc first, or brainstorm using Claude — otherwise you’re going to burn through your Lovable credits before you launch.
- 01. BRAND: Colors, Fonts, Logos — have your brand kit ready. Decide on 2–3 colors and 1–2 fonts before starting.
- 02. VOICE: Screenshots of websites you love — save 3–5 sites whose design and tone resonates with your brand for reference.
- 03. ASSETS: Photos of you, your team, your areas, and your cities — collect into one folder before feeding to Lovable.
- 04. GOAL / CTA: Know what you want visitors to DO — Book a call? Download a guide? Fill out a form? Define this first.
Perplexity is your deep-research engine. It pulls real data with citations. Use it to build the authority content that 99.9% of agents skip. The secret: feed it a master doc and let it research all cities at once.
Prompt 1 — Master City Research (Batch All Cities at Once)
Create a list of your cities, then paste this prompt into Perplexity:
Perplexity Prompt
I am a real estate agent in [YOUR METRO AREA]. I need comprehensive, data-backed research for each of the following cities/neighborhoods I serve:
[City 1], [City 2], [City 3], [City 4], [City 5]
For EACH city, research and provide:
1. POPULATION & GROWTH STATS
- Current estimated population
- Year-over-year growth rate
- Population trend (growing, stable, declining)
2. SCHOOLS & EDUCATION
- Top-rated public schools (with ratings if available)
- School district name and any notable private/charter options
3. REAL ESTATE MARKET DATA
- Median home price (current)
- Average days on market
- Price trends over the past 12 months
- Rent vs. own comparison if available
4. THE VIBE / LIFESTYLE
- Top restaurants or notable food scene
- Toddler/family-friendly spots (parks, activities)
- Commute times to [MAJOR NEARBY CITY/EMPLOYER]
- What makes this area unique
5. WHO LIVES HERE
- Primary demographic or community character
- Age range and professional profile of typical residents
Please cite all data sources. Format each city as a separate section.
Raven’s Method: "I built one master doc with all the info I wanted for each city. Fed it to Perplexity. Said: do the research for all of these. Done. I stopped manually building city guides one by one on Canva. As a mom I don’t have that luxury. This prompt changed everything."
Prompt 2 — Single City Deep-Dive
Use this for your primary market where you need the most authority depth:
Perplexity Prompt
I’m a real estate agent specializing in [CITY NAME, STATE]. I want to position myself as THE local expert. Help me build a deeply authoritative city guide.
PART 1 — THE DATA (cite all sources):
• Population: current + 5-year growth trend
• Top 3 public elementary, middle, and high schools with ratings
• Median home prices: current and 12-month trend
• New construction or development activity in the area
• Notable employers or major job centers nearby
PART 2 — THE VIBE:
• 3–5 highly rated local restaurants (not chains)
• Best parks, trails, or outdoor spaces
• Weekend activities for young families
• Farmers markets, festivals, or community events
• What locals say about the commute
PART 3 — THE MOVE-IN DECISION:
• Why people are moving TO [CITY NAME] right now
• Who is moving there (families, young professionals, retirees?)
• Any competing nearby cities people also consider
Include citations for all statistics and data.
Prompt 3 — Rent vs. Own Calculator Research
Perplexity Prompt
I need current data to build a "Rent vs. Own" comparison page for [CITY/MARKET AREA].
Please research and provide:
• Average monthly rent for a 3-bedroom unit in [CITY]
• Average monthly mortgage payment on a median-priced home (assume 20% down, 30-year fixed, current rate)
• Property tax average for the area (annual + monthly estimate)
• HOA ranges if applicable
• Rent trends in the past 12 months (up, down, stable)
• Renters vs. homeowners ratio if available
Cite all sources and include approximate date of each data point.
Once Perplexity gives you the data, Gamma turns it into beautiful, shareable documents. Use Gamma to create lead magnets, city guides, buyer/seller presentations, and SOPs. These become the free downloads that move browsers into your world.
Prompt 1 — City Guide Lead Magnet
Copy your Perplexity research for one city, then use this in Gamma’s AI generator:
Gamma Prompt
Create a polished city guide called:
"Your Guide to Living in [CITY NAME]"
Tone: warm, welcoming, expert — like a knowledgeable friend who lives there.
Design: clean, modern, upscale real estate aesthetic.
Colors: [YOUR BRAND COLORS, e.g., warm cream, dark brown, olive green]
Sections to include:
1. Cover page — city name + your name + logo placeholder
2. Why People Love [CITY NAME] — 3–4 key lifestyle highlights
3. The Numbers — population, home prices, market trend snapshot
4. Schools — top-rated schools at a glance
5. Eat + Play — best restaurants and family activities
6. The Commute — drive time to [MAJOR CITY/EMPLOYER]
7. Rent vs. Own — quick comparison visual
8. Your Local Expert — brief bio + photo placeholder + CTA to book a call
[PASTE YOUR PERPLEXITY RESEARCH HERE]
Prompt 2 — Buyer Consultation Pitch Deck
Gamma Prompt
Create a professional buyer consultation presentation.
Business: [YOUR BUSINESS NAME]
Agent name: [YOUR NAME]
Market: [YOUR CITY/REGION]
Specialty: [e.g., First-time buyers, Move-up buyers, Investors, Relocation]
Design: Sophisticated, modern, minimal. Colors: [YOUR BRAND COLORS]
Slides to include:
1. Title — "Your Home Buying Journey with [Your Name]"
2. About Me — credentials, market expertise (I’ll fill in)
3. The Process — 10-step buying journey, simplified
4. Why This Market — 3 reasons to buy now
5. What I Do For You — your unique value (placeholder)
6. City Options — 3–4 key neighborhoods I cover
7. FAQ — 5 common buyer questions + short answers
8. Let’s Get Started — CTA with contact info
Prompt 3 — SOP / Process Visual Guide
Gamma Prompt
Create a clean, visual SOP document for:
"[PROCESS NAME, e.g., How to Prepare Your Home for Listing / My Buyer Onboarding Process]"
Format: Step-by-step visual guide, 6–10 steps.
Audience: [Clients / My team / New agents I mentor]
Tone: Clear, direct, professional but friendly.
Brand colors: [YOUR COLORS]
Each step should include:
- Step number + title
- 2–3 sentence description
- Placeholder for icon or image
End with a "What Happens Next" CTA section.
Power Move: Use your Gamma city guide as the "free download" on your website CTA. Drive people to opt in for the guide → they enter your world → you become their local expert before they ever speak to you.
Lovable builds your website from your braindump. The better the braindump, the better the site. Don’t go to Lovable until your Google Doc is ready.
Step 1 — Braindump Prep (Use Claude First)
Claude Prompt
I’m building a real estate authority website using Lovable. Help me organize my braindump into a clean, structured document I’ll feed directly to Lovable as my build prompt.
ABOUT ME:
[Your background, certifications, years in real estate, your story, why you do this]
MY SERVICES:
[e.g., Buyer representation, Seller representation, Investment, Relocation]
MY MARKET:
[Cities and neighborhoods you serve]
MY BRAND:
• Colors: [e.g., Ivory, Deep Brown, Olive Green]
• Vibe/feel: [e.g., Warm, sophisticated, approachable luxury]
• Fonts: [e.g., Serif headers, clean sans-serif body]
MY GOAL FOR THE WEBSITE:
[e.g., Book strategy calls, generate leads, build email list via city guide downloads]
MY PRIMARY CTA:
[What do you want visitors to do? Book a call? Download a guide? Fill out a form?]
Please organize this into a clear website brief with sections for: Homepage, About, Services, City Pages, and Resources.
Step 2 — Lovable Website Build Prompt
Lovable Prompt
Build me a professional real estate authority website for [YOUR NAME / BUSINESS NAME].
BUSINESS OVERVIEW:
[Paste your Claude-organized brief here]
PAGES TO BUILD:
1. Homepage — hero with CTA, about snippet, featured cities, testimonials placeholder
2. About Page — full bio, credentials, personal story, photo placeholder
3. Services Page — Buyers, Sellers, Investors sections
4. City Pages (one per city) using this structure:
• Hero image + city name
• "Why [City]" lifestyle highlights
• Market snapshot (stats)
• Schools at a glance
• Local favorites (restaurants, parks)
• CTA: "Ready to explore [City]?"
5. Resources Page — lead magnet download section
DESIGN:
• Colors: [YOUR BRAND COLORS]
• Fonts: [YOUR FONTS]
• Style: [e.g., Clean, modern, warm luxury]
• Mobile-first responsive
PRIMARY CTA THROUGHOUT: [e.g., "Book a Strategy Call"]
Include navigation, footer with contact/social, and newsletter opt-in form.
Every visitor is at a different stage. Build your site around these three paths:
- PATH A — READY? → Book a Call. Clear, direct CTA button: "Start Your Strategy Call" or "Let’s Talk."
- PATH B — RESEARCHING? → Get the Guide. Offer your free Gamma-built city guide as a download. Collect their email.
- PATH C — BROWSING? → Join the Newsletter. Low-commitment entry. Keep them in your world with market updates.
The Goal: "Move them from Liking to Action." Your website’s job is to convert likeability into Authority and then into a booked call or a captured lead.
| TOOL | USE IT FOR | PROMPT IN THIS GUIDE |
|---|
| Perplexity | City research, market data, school ratings, lifestyle info | Section 04 — Prompts 1, 2, 3 |
| Gamma | City guides, buyer decks, lead magnets, SOPs | Section 05 — Prompts 1, 2, 3 |
| Claude | Organizing braindump, strategy, complex writing | Section 06 — Braindump Prep |
| Lovable | Building the full website | Section 06 — Website Build Prompt |
| Gemini | Google Workspace integrations, high-level search | Use alongside Google Docs workflow |
Ready to build your authority site?
Visit ravenmok.com or scan the QR code from the presentation to get started.
raven@ravenmok.com
ravenmok.com · @ravenhomeco
Lighthaus Consulting · 2026