Claude isn't ChatGPT
It's a business OS — it learns your voice, your team, your clients, your market. The output sounds like you wrote it after thinking about this specific person.
WIN Wednesday · May 20, 2026
Copy the prompts below, paste them into Claude, and you have your foundation. No tech background required.
What You Learned Today
It's a business OS — it learns your voice, your team, your clients, your market. The output sounds like you wrote it after thinking about this specific person.
One-time setup (20 minutes). Every chat inside that Project starts with Claude knowing your business. You never re-explain yourself again.
Three things in memory = Claude always knows who you are, who your clients are, and how you sound. Add them today.
Chat: ask questions. Projects: Claude knows you. Claude Code: your full operating system with custom commands that run your business.
The live demo: a single listing address → 6 personalized email drafts, 19 calendar events, and your blockers flagged before they become problems.
Resource 01
This is exactly what Raven ran live. Paste it into a Claude Project (not a regular chat — a Project with your info already loaded). Replace [ADDRESS] with a real listing.
I'm about to work a new listing. Here's the address: [ADDRESS] — [CITY, TX] [ZIP] Using everything you know about my business, my clients, and how I work, do all of the following right now: 1. GMAIL DRAFTS — Write 6 ready-to-send emails: a. Seller update email (week 1 on market — confident, data-driven tone) b. Buyer's agent outreach to top agents in the zip (personalized hook) c. Lender intro/referral email for unrepresented buyers who inquire d. Stager coordination note with my standard ask + timeline e. TC brief intro with contract dates, parties, key items f. Post-showing follow-up template for buyer's agents 2. CALENDAR EVENTS — Create 19 calendar events based on the listing date: - Day 1, 3, 7, 14, 21, 30 seller check-ins - Weekly showing report pulls - Open house weekend blocks (Days 6–7) - Price review milestone (Day 21) - Photography + stager coordination dates - Agent caravan (Day 3) - Social media post reminders (Days 1, 7, 14) - TC milestone checkpoints 3. BLOCKERS — Flag any urgent issues I need to handle before we go live or before close. Time-sensitive only. Don't pad this list. Format: - Emails: labeled and ready to copy - Calendar events: title + date + time + description - Blockers: numbered, bold the deadline, one sentence each
Resource 02
Open Claude → Projects → Create New Project → Project Instructions. Paste this. Fill in YOUR details. This is the one-time setup that makes Claude know your business permanently.
## Who I Am My name is [YOUR NAME]. I'm a licensed real estate agent at [BROKERAGE] in [MARKET]. I've closed [X] transactions. My main client types are [BUYERS / SELLERS / BOTH] and I specialize in [NEIGHBORHOODS / PRICE RANGE]. ## My Team - TC: [NAME] at [COMPANY] — [EMAIL] — copy on all contracts - Stager: [NAME] — [PHONE] — I use for listings over $[AMOUNT] - Preferred lender: [NAME] at [COMPANY] — [PHONE] ## My Scheduling My booking link: [YOUR LINK] ## My Voice — How to Write Like Me When you write on my behalf: - Sound like I personally researched this person or property - No corporate filler, no generic phrases - [Short / Long] sentences. [Formal / Conversational] tone. - One clear ask per email — never multiple CTAs - If it sounds like a template, rewrite it ## My Market Primary areas: [NEIGHBORHOODS / CITIES / ZIP CODES] What buyers always ask about: [SCHOOLS / COMMUTE / NEW CONSTRUCTION] Current conditions: [1-2 sentences on your market right now] ## My Clients' Biggest Fears Sellers: [fear 1], [fear 2], [fear 3] Buyers: [fear 1], [fear 2], [fear 3] ## What I Need From You - Always research before writing outreach — never generic copy - Draft emails ready to send, not templates to fill in - Flag time-sensitive blockers before they become problems - Build the actual calendar event — don't just suggest I do it - Pick the best approach and execute — don't ask me which tool to use - End every task with: what's done, what needs me, what failed
Resource 03
Go to Claude → Settings → Memory → Add Memory. Paste each of these as separate memory entries. This is what makes Claude always know who you are — even in a brand new chat.
I'm a real estate agent in [MARKET]. I work primarily with [BUYERS / SELLERS] and specialize in [NEIGHBORHOODS / PRICE RANGE].
My clients care most about [SCHOOLS / TIMING / PRICE / NEIGHBORHOOD]. When writing for them, always speak to [THEIR BIGGEST FEAR OR GOAL].
When writing on my behalf: sound like I personally thought about this specific person. No templates, no filler. [ADD YOUR ONE VOICE RULE HERE — e.g. "short sentences" or "warm but direct" or "no em dashes"].
The Claude for Real Estate course walks you through building your complete AI operating system — custom skills, memory architecture, workflows that run on autopilot, and the prompts that do the work you don't have time for.
See the Coursestan.store/LighthausAI