--- title: "Free AI Prompt Manual | Raven Mok" description: "The Authority Engine, a free AI prompt manual for building a real estate website that actually closes. Covers Perplexity, Gamma, Claude, and Lovable workflows." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Person", "name": "Raven Mok", "jobTitle": "Real Estate Advisor & Former CPA", "description": "Raven Mok is a licensed Texas real estate agent and former CPA serving North Dallas. She founded Raven Home Co. under eXp Realty DFW and holds the CLHMS luxury designation. Fluent in English and Vietnamese.", "url": "https://ravenmok.com/", "image": "https://ravenmok.com/raven-mok-og.jpg", "worksFor": { "@type": "Organization", "name": "eXp Realty", "url": "https://www.exprealty.com/" }, "memberOf": { "@type": "Organization", "name": "Raven Home Co", "url": "https://ravenmok.com/" }, "hasCredential": [ { "@type": "EducationalOccupationalCredential", "name": "Texas Real Estate License", "credentialCategory": "license", "recognizedBy": { "@type": "Organization", "name": "Texas Real Estate Commission (TREC)" }, "identifier": "0748093" }, { "@type": "EducationalOccupationalCredential", "name": "Certified Luxury Home Marketing Specialist (CLHMS)", "credentialCategory": "certification" } ], "alumniOf": { "@type": "Organization", "name": "PricewaterhouseCoopers (PwC)", "url": "https://www.pwc.com" }, "award": [ "RealTrends Top 1,000 Agents Nationally", "WSJ Top 1% Real Estate Agent", "Coldwell Banker 30 Under 30 (2021)", "2x eXp ICON Award" ], "knowsLanguage": [ "en", "vi" ], "areaServed": [ "Prosper, TX", "Celina, TX", "Frisco, TX", "McKinney, TX", "Allen, TX", "Plano, TX", "North Dallas, TX" ], "contactPoint": { "@type": "ContactPoint", "telephone": "+1-408-234-9393", "email": "raven@ravenmok.com", "contactType": "customer service" }, "sameAs": [ "https://www.linkedin.com/in/ravenmokrealtor", "https://www.instagram.com/ravenhomeco/", "https://www.facebook.com/RavenHomeCo/", "https://www.zillow.com/profile/RavenMok", "https://www.har.com/ravenmokrealtor", "https://ravenmok.com" ] }, { "@context": "https://schema.org", "@type": [ "RealEstateAgent", "LocalBusiness" ], "name": "Raven Home Co", "alternateName": "Raven Mok Real Estate", "description": "Raven Home Co. is a boutique real estate advisory team founded by Raven Mok, former CPA, operating under eXp Realty in Dallas-Fort Worth. Specializing in wealth strategy, new construction, relocation, and strategic home sales across North Dallas.", "url": "https://ravenmok.com/", "telephone": "+1-408-234-9393", "email": "raven@ravenmok.com", "founder": { "@type": "Person", "name": "Raven Mok" }, "address": { "@type": "PostalAddress", "addressLocality": "Prosper", "addressRegion": "TX", "addressCountry": "US" }, "areaServed": [ "Prosper, TX", "Celina, TX", "Frisco, TX", "McKinney, TX", "Allen, TX", "Plano, TX", "North Dallas, TX", "Dallas-Fort Worth, TX" ], "slogan": "Strategy First. Results Always.", "priceRange": "$$$", "knowsLanguage": [ "en", "vi" ], "sameAs": [ "https://www.facebook.com/RavenHomeCo/", "https://www.instagram.com/ravenhomeco/", "https://ravenmok.com" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Who is Raven Mok?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Mok is a licensed Texas real estate advisor and former Certified Public Accountant (CPA) serving the Dallas-Fort Worth metroplex. She founded Raven Home Co. under eXp Realty DFW and brings a CPA's financial training to every real estate decision, with prior experience at PricewaterhouseCoopers. She is fluent in English and Vietnamese and serves clients across Prosper, Celina, Frisco, McKinney, Allen, and North Dallas." } }, { "@type": "Question", "name": "What is Raven Home Co?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Home Co. is a boutique real estate advisory team founded by Raven Mok, former CPA, operating under eXp Realty in the Dallas-Fort Worth metroplex. The team specializes in wealth strategy, new construction guidance, relocation services, and strategic home selling across North DFW." } }, { "@type": "Question", "name": "What areas does Raven Mok serve?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Mok serves the Dallas-Fort Worth metroplex with primary focus on Prosper, Celina, Frisco, McKinney, Allen, Plano, and the greater North Dallas corridor in Texas." } }, { "@type": "Question", "name": "What makes Raven Mok different from other Dallas real estate agents?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Mok holds an active Texas real estate license and is a former Certified Public Accountant (CPA), with prior experience at PricewaterhouseCoopers. This dual expertise allows her to analyze the full financial and tax implications of real estate decisions. She is a 2x eXp ICON Award recipient." } }, { "@type": "Question", "name": "Does Raven Mok speak Vietnamese?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Raven Mok is Vietnamese-American and fluent in both English and Vietnamese. She serves the Vietnamese community in Dallas-Fort Worth alongside clients of all backgrounds." } }, { "@type": "Question", "name": "How can I contact Raven Mok?", "acceptedAnswer": { "@type": "Answer", "text": "You can reach Raven Mok at raven@ravenmok.com or by phone at 408-234-9393. Book a consultation at ravenmok.com." } } ] } ] --- Free Prompt Manual # The Authority Engine The exact prompts I use to research a market, build the brand, and ship a real estate website that actually closes. Copy them, they are yours. By Raven Mok Built live at GWG Entourage 2026 > "I stopped manually building city guides one by one. As a mom I don't have that luxury. These prompts changed everything." > > Raven Mok, CPA, Realtor, Founder Get the Full ManualJump to the Prompts 02 ### The AI Stack: Stop Buying Shiny Objects, Master the Core You only need five tools. Each one has a specific job. #### Claude The Architect Strategy, data analysis, complex planning, and building your master braindump document before you touch Lovable. #### Gemini The Researcher High-level search and Google Workspace integration. Connects your Docs, Sheets, and Drive. #### Perplexity The Deep-Diver Fact-finding and citations. Your research engine for city data, population stats, school ratings, and local insights, with sources. #### Gamma The Visualizer Lead magnets, pitch decks, SOPs, and city guides. Turn your research into beautiful, shareable visual documents instantly. #### Lovable The Builder Building tools and full websites. This is where your braindump becomes a live, functional authority site. 03 ### The Pre-Work Checklist (Before You Touch Any AI Tool) Complete this checklist before opening Perplexity, Gamma, or Lovable. Skipping this step burns credits and time. **PRO-TIP:** Build your framework and Google Doc first, or brainstorm using Claude, otherwise you're going to burn through your Lovable credits before you launch. 1. 01 BRAND Colors, Fonts, Logos. Have your brand kit ready. Decide on 2 to 3 colors and 1 to 2 fonts before starting. 2. 02 VOICE Screenshots of websites you love. Save 3 to 5 sites whose design and tone resonates with your brand for reference. 3. 03 ASSETS Photos of you, your team, your areas, and your cities. Collect into one folder before feeding to Lovable. 4. 04 GOAL / CTA Know what you want visitors to DO. Book a call? Download a guide? Fill out a form? Define this first. 04 ### Perplexity Prompts, City and Neighborhood Research Perplexity is your deep-research engine. It pulls real data with citations. Use it to build the authority content that 99.9% of agents skip. The secret: feed it a master doc and let it research all cities at once. #### Prompt 1, Master City Research (Batch All Cities at Once) Create a list of your cities, then paste this prompt into Perplexity: Perplexity Prompt Copy I am a real estate agent in \[YOUR METRO AREA\] . I need comprehensive, data-backed research for each of the following cities/neighborhoods I serve: \[City 1\] , \[City 2\] , \[City 3\] , \[City 4\] , \[City 5\] For EACH city, research and provide: 1. POPULATION & GROWTH STATS - Current estimated population - Year-over-year growth rate - Population trend (growing, stable, declining) 2. SCHOOLS & EDUCATION - Top-rated public schools (with ratings if available) - School district name and any notable private/charter options 3. REAL ESTATE MARKET DATA - Median home price (current) - Average days on market - Price trends over the past 12 months - Rent vs. own comparison if available 4. THE VIBE / LIFESTYLE - Top restaurants or notable food scene - Toddler/family-friendly spots (parks, activities) - Commute times to \[MAJOR NEARBY CITY/EMPLOYER\] - What makes this area unique 5. WHO LIVES HERE - Primary demographic or community character - Age range and professional profile of typical residents Please cite all data sources. Format each city as a separate section. **Raven's Method:** "I built one master doc with all the info I wanted for each city. Fed it to Perplexity. Said: do the research for all of these. Done. I stopped manually building city guides one by one on Canva. As a mom I don't have that luxury. This prompt changed everything." #### Prompt 2, Single City Deep-Dive Use this for your primary market where you need the most authority depth: Perplexity Prompt Copy I'm a real estate agent specializing in \[CITY NAME, STATE\] . I want to position myself as THE local expert. Help me build a deeply authoritative city guide. PART 1, THE DATA (cite all sources): - Population: current + 5-year growth trend - Top 3 public elementary, middle, and high schools with ratings - Median home prices: current and 12-month trend - New construction or development activity in the area - Notable employers or major job centers nearby PART 2, THE VIBE: - 3 to 5 highly rated local restaurants (not chains) - Best parks, trails, or outdoor spaces - Weekend activities for young families - Farmers markets, festivals, or community events - What locals say about the commute PART 3, THE MOVE-IN DECISION: - Why people are moving TO \[CITY NAME\] right now - Who is moving there (families, young professionals, retirees?) - Any competing nearby cities people also consider Include citations for all statistics and data. #### Prompt 3, Rent vs. Own Calculator Research Perplexity Prompt Copy I need current data to build a "Rent vs. Own" comparison page for \[CITY/MARKET AREA\] . Please research and provide: - Average monthly rent for a 3-bedroom unit in \[CITY\] - Average monthly mortgage payment on a median-priced home (assume 20% down, 30-year fixed, current rate) - Property tax average for the area (annual + monthly estimate) - HOA ranges if applicable - Rent trends in the past 12 months (up, down, stable) - Renters vs. homeowners ratio if available Cite all sources and include approximate date of each data point. 05 ### Gamma Prompts, Lead Magnets, City Guides and Pitch Decks Once Perplexity gives you the data, Gamma turns it into beautiful, shareable documents. Use Gamma to create lead magnets, city guides, buyer/seller presentations, and SOPs. These become the free downloads that move browsers into your world. #### Prompt 1, City Guide Lead Magnet Copy your Perplexity research for one city, then use this in Gamma's AI generator: Gamma Prompt Copy Create a polished city guide called: "Your Guide to Living in \[CITY NAME\] " Tone: warm, welcoming, expert, like a knowledgeable friend who lives there. Design: clean, modern, upscale real estate aesthetic. Colors: \[YOUR BRAND COLORS, e.g., warm cream, dark brown, olive green\] Sections to include: 1. Cover page, city name + your name + logo placeholder 2. Why People Love \[CITY NAME\] , 3 to 4 key lifestyle highlights 3. The Numbers, population, home prices, market trend snapshot 4. Schools, top-rated schools at a glance 5. Eat + Play, best restaurants and family activities 6. The Commute, drive time to \[MAJOR CITY/EMPLOYER\] 7. Rent vs. Own, quick comparison visual 8. Your Local Expert, brief bio + photo placeholder + CTA to book a call \[PASTE YOUR PERPLEXITY RESEARCH HERE\] #### Prompt 2, Buyer Consultation Pitch Deck Gamma Prompt Copy Create a professional buyer consultation presentation. Business: \[YOUR BUSINESS NAME\] Agent name: \[YOUR NAME\] Market: \[YOUR CITY/REGION\] Specialty: \[e.g., First-time buyers, Move-up buyers, Investors, Relocation\] Design: Sophisticated, modern, minimal. Colors: \[YOUR BRAND COLORS\] Slides to include: 1. Title, "Your Home Buying Journey with \[Your Name\] " 2. About Me, credentials, market expertise (I'll fill in) 3. The Process, 10-step buying journey, simplified 4. Why This Market, 3 reasons to buy now 5. What I Do For You, your unique value (placeholder) 6. City Options, 3 to 4 key neighborhoods I cover 7. FAQ, 5 common buyer questions + short answers 8. Let's Get Started, CTA with contact info #### Prompt 3, SOP / Process Visual Guide Gamma Prompt Copy Create a clean, visual SOP document for: " \[PROCESS NAME, e.g., How to Prepare Your Home for Listing / My Buyer Onboarding Process\] " Format: Step-by-step visual guide, 6 to 10 steps. Audience: \[Clients / My team / New agents I mentor\] Tone: Clear, direct, professional but friendly. Brand colors: \[YOUR COLORS\] Each step should include: - Step number + title - 2 to 3 sentence description - Placeholder for icon or image End with a "What Happens Next" CTA section. **Power Move:** Use your Gamma city guide as the "free download" on your website CTA. Drive people to opt in for the guide, they enter your world, you become their local expert before they ever speak to you. 06 ### Lovable Prompts, Building Your Authority Website Lovable builds your website from your braindump. The better the braindump, the better the site. Don't go to Lovable until your Google Doc is ready. #### Step 1, Braindump Prep (Use Claude First) Claude Prompt Copy I'm building a real estate authority website using Lovable. Help me organize my braindump into a clean, structured document I'll feed directly to Lovable as my build prompt. ABOUT ME: \[Your background, certifications, years in real estate, your story, why you do this\] MY SERVICES: \[e.g., Buyer representation, Seller representation, Investment, Relocation\] MY MARKET: \[Cities and neighborhoods you serve\] MY BRAND: - Colors: \[e.g., Ivory, Deep Brown, Olive Green\] - Vibe/feel: \[e.g., Warm, sophisticated, approachable luxury\] - Fonts: \[e.g., Serif headers, clean sans-serif body\] MY GOAL FOR THE WEBSITE: \[e.g., Book strategy calls, generate leads, build email list via city guide downloads\] MY PRIMARY CTA: \[What do you want visitors to do? Book a call? Download a guide? Fill out a form?\] Please organize this into a clear website brief with sections for: Homepage, About, Services, City Pages, and Resources. #### Step 2, Lovable Website Build Prompt Lovable Prompt Copy Build me a professional real estate authority website for \[YOUR NAME / BUSINESS NAME\] . BUSINESS OVERVIEW: \[Paste your Claude-organized brief here\] PAGES TO BUILD: 1. Homepage, hero with CTA, about snippet, featured cities, testimonials placeholder 2. About Page, full bio, credentials, personal story, photo placeholder 3. Services Page, Buyers, Sellers, Investors sections 4. City Pages (one per city) using this structure: - Hero image + city name - "Why \[City\] " lifestyle highlights - Market snapshot (stats) - Schools at a glance - Local favorites (restaurants, parks) - CTA: "Ready to explore \[City\] ?" 5. Resources Page, lead magnet download section DESIGN: - Colors: \[YOUR BRAND COLORS\] - Fonts: \[YOUR FONTS\] - Style: \[e.g., Clean, modern, warm luxury\] - Mobile-first responsive PRIMARY CTA THROUGHOUT: \[e.g., "Book a Strategy Call"\] Include navigation, footer with contact/social, and newsletter opt-in form. 07 ### Your Website CTA: The Decision Tree Every visitor is at a different stage. Build your site around these three paths: A #### Ready? Book a Call. Clear, direct CTA button: "Start Your Strategy Call" or "Let's Talk." B #### Researching? Get the Guide. Offer your free Gamma-built city guide as a download. Collect their email. C #### Browsing? Join the Newsletter. Low-commitment entry. Keep them in your world with market updates. **The Goal:** "Move them from Liking to Action." Your website's job is to convert likeability into Authority and then into a booked call or a captured lead. 08 ### Quick Reference: Prompt Cheat Sheet TOOL USE IT FOR PROMPT IN THIS GUIDE Perplexity City research, market data, school ratings, lifestyle info Section 04, Prompts 1, 2, 3 Gamma City guides, buyer decks, lead magnets, SOPs Section 05, Prompts 1, 2, 3 Claude Organizing braindump, strategy, complex writing Section 06, Braindump Prep Lovable Building the full website Section 06, Website Build Prompt Gemini Google Workspace integrations, high-level search Use alongside Google Docs workflow The Full Manual ## Every prompt, in one PDF. Perplexity research prompts, Gamma lead magnet prompts, the full Lovable build sequence, and the cheat sheet. Free. ### Unlock the Manual Prompt Enter your details to instantly unlock the download. Email Address 馃敁 Unlock the Manual Prompt [Want Raven to build it for you?](/lighthaus/studio) Raven Mok, LighthausAI. All prompts are starting points, customize them with your market, brand, and voice. [More from Raven](/bio) 路 [18 MLS board prompts](/lighthaus/mls-board-prompts) 路 [Lighthaus University](/lighthaus/university) 路 [Lighthaus Studio](/lighthaus/studio) 路 [The AI strategy](/strategy) 路 [Book Raven to speak](/speaker)