--- title: "How Your Home Gets Marketed | 30 Day Listing Plan | Raven Mok North Dallas" description: "The exact 30 day marketing plan for a North Dallas listing. Professional photography, 3D tour, portal syndication, paid social, reverse prospecting, and written weekly reporting." lang: en json-ld: | [ { "@context": "https://schema.org", "@type": "Person", "name": "Raven Mok", "jobTitle": "Real Estate Advisor & Former CPA", "description": "Raven Mok is a licensed Texas real estate agent and former CPA serving North Dallas. She founded Raven Home Co. under eXp Realty DFW and holds the CLHMS luxury designation. Fluent in English and Vietnamese.", "url": "https://ravenmok.com/", "image": "https://ravenmok.com/raven-mok-og.jpg", "worksFor": { "@type": "Organization", "name": "eXp Realty", "url": "https://www.exprealty.com/" }, "memberOf": { "@type": "Organization", "name": "Raven Home Co", "url": "https://ravenmok.com/" }, "hasCredential": [ { "@type": "EducationalOccupationalCredential", "name": "Texas Real Estate License", "credentialCategory": "license", "recognizedBy": { "@type": "Organization", "name": "Texas Real Estate Commission (TREC)" }, "identifier": "0748093" }, { "@type": "EducationalOccupationalCredential", "name": "Certified Luxury Home Marketing Specialist (CLHMS)", "credentialCategory": "certification" } ], "alumniOf": { "@type": "Organization", "name": "PricewaterhouseCoopers (PwC)", "url": "https://www.pwc.com" }, "award": [ "RealTrends Top 1,000 Agents Nationally", "WSJ Top 1% Real Estate Agent", "Coldwell Banker 30 Under 30 (2021)", "2x eXp ICON Award" ], "knowsLanguage": [ "en", "vi" ], "areaServed": [ "Prosper, TX", "Celina, TX", "Frisco, TX", "McKinney, TX", "Allen, TX", "Plano, TX", "North Dallas, TX" ], "contactPoint": { "@type": "ContactPoint", "telephone": "+1-408-234-9393", "email": "raven@ravenmok.com", "contactType": "customer service" }, "sameAs": [ "https://www.linkedin.com/in/ravenmokrealtor", "https://www.instagram.com/ravenhomeco/", "https://www.facebook.com/RavenHomeCo/", "https://www.zillow.com/profile/RavenMok", "https://www.har.com/ravenmokrealtor", "https://ravenmok.com" ] }, { "@context": "https://schema.org", "@type": [ "RealEstateAgent", "LocalBusiness" ], "name": "Raven Home Co", "alternateName": "Raven Mok Real Estate", "description": "Raven Home Co. is a boutique real estate advisory team founded by Raven Mok, former CPA, operating under eXp Realty in Dallas-Fort Worth. Specializing in wealth strategy, new construction, relocation, and strategic home sales across North Dallas.", "url": "https://ravenmok.com/", "telephone": "+1-408-234-9393", "email": "raven@ravenmok.com", "founder": { "@type": "Person", "name": "Raven Mok" }, "address": { "@type": "PostalAddress", "addressLocality": "Prosper", "addressRegion": "TX", "addressCountry": "US" }, "areaServed": [ "Prosper, TX", "Celina, TX", "Frisco, TX", "McKinney, TX", "Allen, TX", "Plano, TX", "North Dallas, TX", "Dallas-Fort Worth, TX" ], "slogan": "Strategy First. Results Always.", "priceRange": "$$$", "knowsLanguage": [ "en", "vi" ], "sameAs": [ "https://www.facebook.com/RavenHomeCo/", "https://www.instagram.com/ravenhomeco/", "https://ravenmok.com" ] }, { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [ { "@type": "Question", "name": "Who is Raven Mok?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Mok is a licensed Texas real estate advisor and former Certified Public Accountant (CPA) serving the Dallas-Fort Worth metroplex. She founded Raven Home Co. under eXp Realty DFW and brings a CPA's financial training to every real estate decision, with prior experience at PricewaterhouseCoopers. She is fluent in English and Vietnamese and serves clients across Prosper, Celina, Frisco, McKinney, Allen, and North Dallas." } }, { "@type": "Question", "name": "What is Raven Home Co?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Home Co. is a boutique real estate advisory team founded by Raven Mok, former CPA, operating under eXp Realty in the Dallas-Fort Worth metroplex. The team specializes in wealth strategy, new construction guidance, relocation services, and strategic home selling across North DFW." } }, { "@type": "Question", "name": "What areas does Raven Mok serve?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Mok serves the Dallas-Fort Worth metroplex with primary focus on Prosper, Celina, Frisco, McKinney, Allen, Plano, and the greater North Dallas corridor in Texas." } }, { "@type": "Question", "name": "What makes Raven Mok different from other Dallas real estate agents?", "acceptedAnswer": { "@type": "Answer", "text": "Raven Mok holds an active Texas real estate license and is a former Certified Public Accountant (CPA), with prior experience at PricewaterhouseCoopers. This dual expertise allows her to analyze the full financial and tax implications of real estate decisions. She is a 2x eXp ICON Award recipient." } }, { "@type": "Question", "name": "Does Raven Mok speak Vietnamese?", "acceptedAnswer": { "@type": "Answer", "text": "Yes. Raven Mok is Vietnamese-American and fluent in both English and Vietnamese. She serves the Vietnamese community in Dallas-Fort Worth alongside clients of all backgrounds." } }, { "@type": "Question", "name": "How can I contact Raven Mok?", "acceptedAnswer": { "@type": "Answer", "text": "You can reach Raven Mok at raven@ravenmok.com or by phone at 408-234-9393. Book a consultation at ravenmok.com." } } ] } ] --- [![Raven Home Co. logo — North Dallas real estate advisory led by Raven Mok](/assets/raven-logo-CjGIhzkk.png)](/)[Chat with us](/contact) [Meet Raven](/about) Services [Cities](/cities)[Relocate](/relocate) Neighborhoods More [![Raven Home Co. logo — North Dallas real estate advisory led by Raven Mok](/assets/raven-logo-CjGIhzkk.png)](/) [AI](/lighthaus) [Chat with us](/contact) ![Professionally photographed North Dallas listing exterior](/assets/listing-hero-sample-XYt2fFSf.jpg) Listing Marketing # Ask Any Agent For Their Marketing Plan. Most Will Describe A _Sign_. Ninety two percent of buyers start online. Which means your listing is not competing on square footage, it is competing on the first three photos and the first ten words. Here is exactly what happens to your home in the first 30 days, day by day. The Standard This is the standard. Professional photography, twilight exterior, drone, floor plan, and a 3D walkthrough on every listing, at every price point, at no cost to you. ![Twilight exterior photograph of a North Dallas listing with warm window light](/assets/listing-hero-sample-XYt2fFSf.jpg) Twilight exterior. This is the frame that decides whether a buyer clicks. ![Professionally photographed kitchen in a North Dallas listing](/assets/listing-kitchen-C43vZJh5.jpg) Kitchen, shot wide and level so the room reads at its true size. ![Living room photographed for a North Dallas listing](/assets/listing-living-DE6ojjUj.jpg) Living room, lit for the ceiling height rather than flattened by flash. ![Grand staircase entry photographed for a North Dallas listing](/assets/entry-grand-staircase-DQexkdVw.jpg) Entry. The first ten feet of the house do a lot of the selling. ![Primary bedroom photographed for a North Dallas listing](/assets/listing-primary-BkPCvwhB.jpg) Primary suite, styled down to the essentials before the shoot. ![Backyard and outdoor living space of a North Dallas listing](/assets/listing-backyard--IYWK1ht.jpg) Backyard, photographed at the hour the light actually flatters it. ![Covered patio with an outdoor fireplace at a North Dallas home](/assets/outdoor-patio-fireplace-DYZh10M8.jpg) Covered patio and fireplace. In North Texas this sells the house in October. Buyers reject listings with too few or poor photos before an agent ever gets to describe the house. The photography is not a marketing expense, it is the listing. The Plan ## The First _30 Days_ 0 Week 0 ### Before it goes live - Professional photo and video shoot. - Floor plan and 3D tour. - Staging consultation. - Pre-listing prep punch list. - Copy written for the buyer this house is actually for. - Coming soon push to my agent network. 1 Week 1 ### Launch - Live on NTREIS and syndicated to Zillow, Realtor.com, Redfin and 100 plus portals. - Paid social launch targeting buyer profiles matched to the home. - Reverse prospecting: I pull the list of agents whose buyers saved a search this home matches and I email them directly. - Open house. 2 Week 2 ### First read on the market - First showing feedback report to you in writing. - Ad creative rotated based on click data, not guesswork. - Second wave to the agent network. 3 Week 3 ### Traffic review - Traffic reviewed against the pricing model. - If Zillow views are flat, we change the lead photo before we change the price. 4 Week 4 ### Written performance review - Full written performance review. - Showings, saves, views, and feedback, with a recommendation backed by the numbers. Reporting ## You Will Never Wonder What Is _Happening_ You get a written seller report every week. Showings, saved listings, portal views, buyer feedback, and what I intend to do about it. No guessing, no chasing me for an update. Every seller gets a private link showing showings, feedback, and traffic in one place, updated live. Marketing only works on top of a correct price. See [your value range](/home-valuation) first, then read [the 90 day sale guarantee](/90-day-guarantee). Sellers Who Ran This Plan ## What Sellers Say > We had three offers in 48 hours. She knew exactly how to price it and when to list. David & Sarah Chen Light Farms > I was nervous about selling after 20 years. Raven handled everything with such grace and professionalism. Margaret Williams Craig Ranch > The level of market analysis and financial transparency was unlike anything we'd experienced. Raven doesn't just sell homes, she builds wealth. David & Jennifer L. Luxury Home Buyers [Read more client reviews](/testimonials) ![Raven Mok, North Dallas real estate agent with eXp Realty](/assets/raven-portrait-XAM9lWve.jpg) Who Shoots Your Listing I look at every photo myself before your listing goes live, and I have sent a shoot back to be redone more than once. If the light is wrong in the primary or the kitchen reads smaller than it is, that is a week of showings you never get back. Raven Mok Active eXp Realty DFW | CLHMS | Former CPA ## See This Plan Built For Your _Address_ 30 minutes, no pressure, and you leave with the pricing analysis whether you hire me or not. [Book A Listing Strategy Call](/meeting) One Number Changes Everything ## Start With The _Number_ Every decision a seller makes runs through one figure: what the market will actually pay for your house right now. Put in your address and I will send back a real value range built from live comparable sales, not an algorithm. Property addressGet My Value Range Active eXp Realty DFW | CLHMS | Former CPA ### Market Insights & Investment Updates Receive quarterly market analysis and exclusive off-market opportunities Subscribe #### Contact ![Raven Home Co. logo — North Dallas real estate advisory led by Raven Mok](/assets/raven-logo-CjGIhzkk.png) Strategic Real Estate Advisor [408-234-9393](tel:4082349393)[raven@ravenmok.com](mailto:raven@ravenmok.com) Serving Prosper, Celina, Frisco, McKinney & North Texas #### Navigate - [Home](/) - [About Raven](/about) - [Home Valuation](/home-valuation) - [Sell As-Is For Cash](/cash-offer) - [90 Day Sale Guarantee](/90-day-guarantee) - [Listing Marketing Plan](/marketing-plan) - [Rate Buydown For Buyers](/buydown) - [14 Day Home Prep Plan](/resources/prep-your-home) - [Renovation ROI](/resources/remodel-roi) - [Maintenance Checklist](/resources/home-maintenance-checklist) - [All Neighborhoods](/neighborhoods) - [Wealth Tools](/wealth-tools) - [Book Strategy Call](/contact) #### Neighborhoods - [Windsong Ranch](/neighborhoods/windsong-ranch) - [The Fields](/neighborhoods/the-fields) - [Mustang Lakes](/neighborhoods/mustang-lakes) - [Star Trail](/neighborhoods/star-trail) - [Light Farms](/neighborhoods/light-farms) - [View All →](/neighborhoods) #### Resources - [Rental ROI Guide](/guides/north-dallas-rental-roi) - [1031 Exchange](/guides/north-dallas-1031-exchange) - [Investor Advisory](/north-dallas-real-estate-advisor) - [Home-Buyer Roadmap](/resources/home-buyer-roadmap) - [Investment 101](/resources/investment-metrics) - [View All →](/resources) [](https://www.facebook.com/RavenHomeCo/)[](https://instagram.com/ravenmok.realtor)[](https://linkedin.com/in/RavenHomeCo)[](https://youtube.com/@RavenHomeCo)[](https://tiktok.com/@RavenHomeCo) The data relating to real estate for sale on this website comes in part from the Internet Data Exchange (IDX) program of the Multiple Listing Service. Real estate listings held by brokerage firms other than Raven Home Co. are marked with the IDX logo. Information is deemed reliable but not guaranteed. \= Equal Housing Opportunity All real estate advertised herein is subject to the Federal Fair Housing Act, which makes it illegal to advertise any preference, limitation, or discrimination. NAR Member Texas Realtors MLS Member Also by Raven: [Lois Head Spa](https://www.loisheadspa.com)· [LighthausAI](https://stan.store/LighthausAI) © 2026 Raven Home Co. All Rights Reserved. [Privacy Policy](/privacy)[Terms of Service](/terms)[Accessibility](/accessibility) TX License #0748093 **Disclaimer:** The information provided on this website is for general informational purposes only and does not constitute financial, investment, or legal advice. All property information, pricing, and availability are subject to change without notice. Consult with qualified professionals before making any real estate or financial decisions. ## Menu NAVIGATION [Meet Raven](/about) Services [Relocate](/relocate) Cities Neighborhoods MORE [Home Valuation](/home-valuation)[Resources](/resources)[Tools](/wealth-tools)[Press](/press)[AI · Lighthaus](/lighthaus)[University](/university)[Studio](/studio)[Speaking](/speaker) [Chat with us](/contact)